Luxury Apple Watch CaseWe proudly serve as the exclusive distributor of this prestigious Italian brand in Japan.

-For Apple Watch Ultra

For Apple Watch Ultra

-For Series 10

For Series 10

-For Series 7 / 8 / 9

For Series 7 / 8 / 9

-For Apple Watch SE

For Apple Watch SE

Clearance Lineup
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Transform Your Apple Watch Into a Truly Luxurious Accessory

With HUMBLERICH, you can elevate the look of your Apple Watch in seconds—effortlessly transforming it into a sophisticated timepiece, without compromising its original functionality. Stand out with a luxury accessory that’s uniquely yours.

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Seamless One-Touch Release Mechanism

Featuring our original "Plug & Rich" technology, the case opens and closes with a simple press of a button. Installation takes just 20 seconds—no tools, no screws. Easily switch your Apple Watch’s look to match any mood, moment, or occasion.

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Premium Materials, Timeless Design

Crafted by top watch designers using the same high-grade materials and finishes as luxury timepieces. Enjoy the elegant contrast of polished and brushed textures, precision-crafted to highlight every refined edge.




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Full Protection Without Compromise

The case fully encases your Apple Watch, protecting it from everyday bumps and scratches—keeping your investment safe while looking exceptional.

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Compatible With Almost All Models from Series 7 and Up, Including Ultra

Supports:
・Apple Watch Ultra
・Series 7 / 8 / 9　41mm＆45mm
・Series 10　46mm
・Apple Watch SE　40mm＆44mm　

We ship worldwide when you order directly from this site.

-For Apple Watch Ultra

For Apple Watch Ultra

-For Series 10

For Series 10

-For Series 7 / 8 / 9

For Series 7 / 8 / 9

-For Apple Watch SE

For Apple Watch SE

Clearance
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Shops in Japan

Hankyu Men's Tokyo　FORTUNE TIME
Hankyu Men's Tokyo B1F, 2-5-1 Yurakucho, Chiyoda-ku, Tokyo, Japan


Hankyu Men's Osaka　THE TIME HOUSE
Hankyu Men's Osaka B1F, 7-10 Kakudacho, Kita-ku, Osaka, Japan

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ABOUT HUMBLE RICH

HUMBLE RICH is ‘luxury smartwatch wear’ for dressing up smartwatches.
The Italian-born brand proposes the pleasure of owning and wearing a smartwatch without compromising its functionality.


The brand is created by master watchmaker Ruben Tomella.

ABOUT US

We Ueni Trading was established in 1989. Based on the business we had built in retailing shoes, bags and watches, we embarked on a bold trading business, visiting overseas markets to buy directly from them. With ‘trust’ as its number one priority, the company has built partnerships with brand holders in Europe and the USA, as well as with retail customers in Japan. Today, we boast the industry's number one share* in the import and wholesale of foreign branded goods. We have approximately 800 retail customers across a wide range of business categories.